At the request of XING – Germany's major social network for professional life – we conducted a workshop series to facilitate the brand's re-positioning and strategic reorientation.


Confronted with various challenges – strong competitors, technological innovations, and great shifts in work culture  – XING has had to adjust its business and brand strategy to stay on top. ZIA contributed to the strategy process with a workshop series focusing on the product, market environment, and upcoming trends. Special attention was given to insights from social network theory. In a second step, these findings were translated into constructive frameworks, helping the company's management board formulate effective business strategies.


We were in charge of the conceptual design, preparation of content, moderation, and documentation of the workshops.